in a world full of synthetics and chemical shortcuts, we took a different path – back to mother nature. aether was initially created because i noticed that hair styling products in the uk were getting more and more expensive, and theyre not even high quality – the ingredients were full of sulphates, parabens, synthetics, chemicals and stuff on the periodic table. basically people were paying hundreds of pounds anually for hair products made out of chemicals. these damage your hair and dries it out.

there was clearly a problem. therefore i created aether – a brand that focuses on combining nature’s gems into a mixture of pure styling power. this isnt just a regular hair styling product, its made to flow with you while staying rooted on earth at the same time. each of our products are handmade in the uk and made out of 100% natural and pure ingredients – think rich organic butters, mineral-rich clays, nourishing oils – all chosen with intention, all derived from the pulse of our planet.